Tesco — Software Sorcerer

Tesco
— Software Sorcerer

Tesco
— Software Sorcerer

Tesco
— Software Sorcerer

Tesco — Software Sorcerer

Client: BBH London
Brand: Tesco

Director: Adam Torczynski

We teamed up with BBH London to create a set of 3 videos for launching a brand-new campaign which aimed at encouraging viewers to consider Tesco Technology Department as a prime place to work.​​​​​​​ Our job was to show that the world of gaming and working for Tesco Technology can actually have a lot in common.

We teamed up with BBH London to create a set of 3 videos for launching a brand-new campaign which aimed at encouraging viewers to consider Tesco Technology Department as a prime place to work.​​​​​​​ Our job was to show that the world of gaming and working for Tesco Technology can actually have a lot in common.

We teamed up with BBH London to create a set of 3 videos for launching a brand-new campaign which aimed at encouraging viewers to consider Tesco Technology Department as a prime place to work.​​​​​​​ Our job was to show that the world of gaming and working for Tesco Technology can actually have a lot in common.

We teamed up with BBH London to create a set of 3 videos for launching a brand-new campaign which aimed at encouraging viewers to consider Tesco Technology Department as a prime place to work.​​​​​​​ Our job was to show that the world of gaming and working for Tesco Technology can actually have a lot in common.

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In Software Sorcerer we kept the video in a cinematic trailer style. We didn’t want to lose viewers’ attention even for a moment, so we made a few nice tricks and played with close-ups, fast cuts and various speeds of objects and the main hero’s smooth dance moves. Intriguing music and sound effects helped us to build the right drama and led viewers to the very end of the story where the gaming and the real world merge.

In Software Sorcerer we kept the video in a cinematic trailer style. We didn’t want to lose viewers’ attention even for a moment, so we made a few nice tricks and played with close-ups, fast cuts and various speeds of objects and the main hero’s smooth dance moves. Intriguing music and sound effects helped us to build the right drama and led viewers to the very end of the story where the gaming and the real world merge.

In Software Sorcerer we kept the video in a cinematic trailer style. We didn’t want to lose viewers’ attention even for a moment, so we made a few nice tricks and played with close-ups, fast cuts and various speeds of objects and the main hero’s smooth dance moves. Intriguing music and sound effects helped us to build the right drama and led viewers to the very end of the story where the gaming and the real world merge.

In Software Sorcerer we kept the video in a cinematic trailer style. We didn’t want to lose viewers’ attention even for a moment, so we made a few nice tricks and played with close-ups, fast cuts and various speeds of objects and the main hero’s smooth dance moves. Intriguing music and sound effects helped us to build the right drama and led viewers to the very end of the story where the gaming and the real world merge.

“Ars Thanea was a joy to work with. They were very dedicated with excellent creative solutions and ideas. They managed to deliver a great project for us on time and within budget with very little hassle, even though was a big project for the client. Everyone was incredibly happy.”

“Ars Thanea was a joy to work with. They were very dedicated to excellent creative solutions and ideas. They managed to deliver a great project for us on time and within budget with very little hassle, even though was a big project for the client. Everyone was incredibly happy.”

Thomas Godsill, Post Production Producer, BBH London

Credits

Credits

Agency: BBH London / Black Sheep Production

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Producer: Anna Pietrzak
Direction: Adam Torczyński
Art Direction: Adam Torczyński, Marcin Kowalski
Concepts/Digital Paint: Michał Urbański, Piotr Rosłan
Motion Capture Session: Mocap.pl
Choreography & performance: Zofia Lelek
Rigg: Juice.pl, Piotr Wołoszynski
3D Lead: Łukasz Skurczyński
3D: Maciej Łypik, Łukasz Skurczyński, Jakub Włodarczyk, Michał Serafin, Ernest Kośka
FX: Maciej Łypik
Animation: Piotr Wołoszyński
Edit: Adam Torczyński
Compositing: Łukasz Stolarski, Łukasz Wiktorzak

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

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Brooklyn, New York 11217, USA

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newyork@arsthanea.com

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00-728 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Operations
+48 530 000 795
marta.krol@arsthanea.com

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