DiDi
— More Than a Journey

DiDi
— More Than a Journey

DiDi
— More Than a Journey

DiDi — More Than a Journey

DIDI — More Than a Journey

Client: Ogilvy Shanghai
Brand: DiDi

Client: Ogilvy Shanghai
Brand: DiDi

Together with Ogilvy Shanghai, we created a series of Key Visuals for DiDi’s promotional campaign. Our team was responsible for the whole production process—from a car concept to the final retouch. 

Together with Ogilvy Shanghai, we created a series of Key Visuals for DIDI’s promotional campaign. Our team was responsible for the whole production process—from a car concept to the final retouch. 

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We started with a futuristic car created from scratch.

We started with a futuristic car created from scratch.

We started with a futuristic car created from the scratch.

We designed the shape and brought it to life with 3D. We photoshoot people back in Warsaw, of course stylizing them properly. The visionary city was created by 3D team joining forces with our matte painting masters. We retouched the whole pictures to give them the final, magic digital touch. 

Key Visuals were used in print, outdoor and digital campaign.

“Ars Thanea always be my top choice. They have great sense on creative idea, and works further with their magically production! They are delivering outstanding advertising work on the edge of art!”

“Ars Thanea always be my top choice. They have great sense on creative idea, and works further with their magically production! They are delivering outstanding advertising work on the edge of art!”

Jimmy Wang, Creative Director at Ogilvy Shanghai

Credits

 Credits

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Producers: Tomasz Wachnik, Marta Król, Michał Zieliński
Photographer: Szymon Świętochowski
Costume Designer & Stylist: Alicja Antoszczyk
Hair & Make Up: Anna Korzeb
Concept Artists: Michał Lisowski, Mikołaj Piszczako, Michał Urbański
Art Director: Karol Klonowski, Marcin Kowalski
Lead 3D Artists: Łukasz Skurczyński, Piotr Nowacki
3D Artists: Ernest Kośka, Maciej Łypik, Jakub Włodarczyk
Digital Artists: Karol Klonowski, Marcin Kowalski, Maciej Mizer, Łukasz Wiktorzak, Piotr Frączkowski, Dominik Laurysiewcz
Matte Painters: Patryk Habryn, Łukasz Wiktorzak

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.