Mercedes-Benz
Travel G-Class

Mercedes-Benz
Travel G-Class

Mercedes-Benz
Travel G-Class

Mercedes-Benz
Travel G-Class

Client: Ogilvy Shanghai & Beijing
Brand: Mercedes

In 2020, Covid-19 shut down air travel entirely for Chinese residents. Luxury Chinese travelers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes ultimate luxury 4x4. What was our role?

Together with Ogilvy Shanghai & Beijing, we brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car. And that's what it looked like:

In 2020, Covid-19 shut down air travel entirely for Chinese residents. Luxury Chinese travelers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes ultimate luxury 4x4.   What was our role?

Together with Ogilvy Shanghai & Beijing, we brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car. And that's what it looked like:

In 2020, Covid-19 shut down air travel entirely for Chinese residents. Luxury Chinese travelers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes ultimate luxury 4x4.   What was our role?

Together with Ogilvy Shanghai & Beijing, we brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car.   And that's what it looked like:

In 2020, Covid-19 shut down air travel entirely for Chinese residents. Luxury Chinese travelers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes ultimate luxury 4x4.   What was our role?

Together with Ogilvy Shanghai & Beijing, we brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car.     And that's what it looked like:

ArsThanea_mercedes_gclass_IMG_03
ArsThanea_mercedes_gclass_IMG_01
ArsThanea_mercedes_gclass_IMG_02
ArsThanea_mercedes_gclass_IMG_04

Credits

Credits

Credits

Client: Ogilvy Shanghai & Beijing

Client: Ogilvy Shanghai & Beijing

Client: Ogilvy Shanghai & Beijing

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Art Director: Peter Jaworowski
3D Artist: Sebastian Marek
Digital Artist: Tomasz Chrabołowski
Producer: Magdalena Grzesz

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Art Director: Peter Jaworowski
3D Artist: Sebastian Marek
Digital Artist: Tomasz Chrabołowski
Producer: Magdalena Grzesz

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

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Brooklyn, New York 11217, USA

+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Dziekońskiego 3 (Building B2, 4th floor)
00-728 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

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