Mercedes-Benz
— Travel G-Class
Mercedes-Benz
— Travel G-Class
Mercedes-Benz
— Travel G-Class
Mercedes-Benz
— Travel G-Class
Client: Ogilvy Shanghai & Beijing
Brand: Mercedes
In 2020, Covid-19 shut down air travel entirely for Chinese residents. Luxury Chinese travelers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes ultimate luxury 4x4. What was our role?
Together with Ogilvy Shanghai & Beijing, we brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car. And that's what it looked like:
In 2020, Covid-19 shut down air travel entirely for Chinese residents. Luxury Chinese travelers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes ultimate luxury 4x4. What was our role?
Together with Ogilvy Shanghai & Beijing, we brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car. And that's what it looked like:
In 2020, Covid-19 shut down air travel entirely for Chinese residents. Luxury Chinese travelers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes ultimate luxury 4x4. What was our role?
Together with Ogilvy Shanghai & Beijing, we brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car. And that's what it looked like:
In 2020, Covid-19 shut down air travel entirely for Chinese residents. Luxury Chinese travelers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes ultimate luxury 4x4. What was our role?
Together with Ogilvy Shanghai & Beijing, we brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car. And that's what it looked like:
Credits
Credits
Credits
Client: Ogilvy Shanghai & Beijing
Client: Ogilvy Shanghai & Beijing
Client: Ogilvy Shanghai & Beijing
Production: Ars Thanea
Executive Creative Director: Peter Jaworowski
Art Director: Peter Jaworowski
3D Artist: Sebastian Marek
Digital Artist: Tomasz Chrabołowski
Producer: Magdalena Grzesz
Production: Ars Thanea
Executive Creative Director: Peter Jaworowski
Art Director: Peter Jaworowski
3D Artist: Sebastian Marek
Digital Artist: Tomasz Chrabołowski
Producer: Magdalena Grzesz
We would love to keep you updated
We would love to keep you updated
We would love to keep you updated
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