Our job was to deliver an AR installation which integrated physical booth and software for real-world thrilling experience – an earthquake! The goal was to engage as many passers-by as possible and make others much more aware of what the company had to offer. Simulation of an earthquake was created using photo references we gathered from the main hall of Henry Ford Convention Center in San Antonio. Based on that, we have completely re-created the space in 3D.
Using complex 3D simulation techniques, we generated a hyper-real earthquake in the middle of the convention hall! What were the results? FM Global hit the jackpot and was the most talked about the company during RIMS proving that using new technologies is an excellent idea for every industry.
Our job was to deliver an AR installation which integrated physical booth and software for real-world thrilling experience – an earthquake! The goal was to engage as many passers-by as possible and make others much more aware of what the company had to offer. Simulation of an earthquake was created using photo references we gathered from the main hall of Henry Ford Convention Center in San Antonio. Based on that, we have completely re-created the space in 3D.
Using complex 3D simulation techniques, we generated a hyper-real earthquake in the middle of the convention hall! What were the results? FM Global hit the jackpot and was the most talked about the company during RIMS proving that using new technologies is an excellent idea for every industry.
Our job was to deliver an AR installation which integrated physical booth and software for real-world thrilling experience – an earthquake! The goal was to engage as many passers-by as possible and make others much more aware of what the company had to offer. Simulation of an earthquake was created using photo references we gathered from the main hall of Henry Ford Convention Center in San Antonio. Based on that, we have completely re-created the space in 3D.
Using complex 3D simulation techniques, we generated a hyper-real earthquake in the middle of the convention hall! What were the results? FM Global hit the jackpot and was the most talked about the company during RIMS proving that using new technologies is an excellent idea for every industry.
Effie US
— Bronze (Carpe Diem - Products)
Echo
— Silver (Best Use Of Immersive Technology)
Agency: Ogilvy NY
Chief Creative Officer: Alfonso Marian
Executive Creative Directors: Michael Paterson, Mark Koelfgen
Associate Creative Director & Photographer: Armando Zubieta
Senior Copywriter: Jeff Asch
Graphic Designer: Julian Ham
Executive Producer: David Ross
Senior Film Content Producer: Alicia Zuluaga
Digital Production Director: Mae Flordeliza
WW Managing Director: Sandeep Vasudevan
Managing Director: Jay Winn
Account Supervisor: Grace Fiset
Account Executive: Sydney Sadler
Chief Digital Officer, Health and Wellness: Ritesh Patel
WW Head of Social Media and Content Distribution: Adam Kornblum
Senior Social Media Art Director: Luis Vilches
Associate Editor: Christopher Celletti
Social Art Director: Adrian Bohannon
Social Media Strategist: Arshia Negadhar
Production: Ars Thanea
Head of AR/VR: Bartłomiej Rozbicki
Art Director / Creative: Marcin Gibowski
3D artist: Michał Zagulski
Simulation / FX artist: Łukasz Stolarski
Programmer: Jan Laskowski
Hogarth Chocolate Factory
Executive Producer: David M Fowler
Director: Emily Anderson
Director of Photography: Ty Haft
Editor: Todd Bevan
Line Producer: Jon Gaynes
Sound: Kyle Graham
Camera Assistant: Phillip Sheldon
Trade Show Manager/Construction: Mario Vela (Redsmith)
AR Sound: Matthew Marble (NMR Events)
We would love to keep you updated
We would love to keep you updated
We would love to keep you updated
New York
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Brooklyn, New York 11217, USA
+1 332 331 8730
newyork@arsthanea.com
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00-728 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com
Inquiries
Marta Krol
Head of Operations
+48 530 000 795
marta.krol@arsthanea.com
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