FM Global — Augmented Reality Earthquake Simulator

FM Global — Augmented Reality Earthquake Simulator

FM Global — Augmented Reality Earthquake Simulator

Client: Ogilvy NY
Brand: FM Global

Together with Ogilvy NY we made a mind-blowing augmented reality installation for FM Global, a leading property insurance company in the USA. We were asked to create an innovative risk management technology, which would attract the attention of 11 thousand guests of RIMS – the biggest insurance event in the country. We were hooked from the beginning. 

Together with Ogilvy NY we made a mind-blowing augmented reality installation for FM Global, a leading property insurance company in the USA. We were asked to create an innovative risk management technology, which would attract the attention of 11 thousand guests of RIMS – the biggest insurance event in the country. We were hooked from the beginning. 

Together with Ogilvy NY we made a mind-blowing augmented reality installation for FM Global, a leading property insurance company in the USA. We were asked to create an innovative risk management technology, which would attract the attention of 11 thousand guests of RIMS – the biggest insurance event in the country. We were hooked from the beginning. 

FM Global was one of almost 400 hundred exhibitors taking part in a renowned annual insurance convention in the USA. The company sought the way to stand out from the crowd, but they didn’t want to take a shortcut.

FM Global was one of almost 400 hundred exhibitors taking part in a renowned annual insurance convention in the USA. The company sought the way to stand out from the crowd, but they didn’t want to take a shortcut.

FM Global was one of almost 400 hundred exhibitors taking part in a renowned annual insurance convention in the USA. The company sought the way to stand out from the crowd, but they didn’t want to take a shortcut.

Our job was to deliver an AR installation which integrated physical booth and software for real-world thrilling experience – an earthquake! The goal was to engage as many passers-by as possible and make others much more aware of what the company had to offer. Simulation of an earthquake was created using photo references we gathered from the main hall of Henry Ford Convention Center in San Antonio. Based on that, we have completely re-created the space in 3D.

Using complex 3D simulation techniques, we generated a hyper-real earthquake in the middle of the convention hall! What were the results? FM Global hit the jackpot and was the most talked about the company during RIMS proving that using new technologies is an excellent idea for every industry.

Our job was to deliver an AR installation which integrated physical booth and software for real-world thrilling experience – an earthquake! The goal was to engage as many passers-by as possible and make others much more aware of what the company had to offer. Simulation of an earthquake was created using photo references we gathered from the main hall of Henry Ford Convention Center in San Antonio. Based on that, we have completely re-created the space in 3D.

Using complex 3D simulation techniques, we generated a hyper-real earthquake in the middle of the convention hall! What were the results? FM Global hit the jackpot and was the most talked about the company during RIMS proving that using new technologies is an excellent idea for every industry.

Our job was to deliver an AR installation which integrated physical booth and software for real-world thrilling experience – an earthquake! The goal was to engage as many passers-by as possible and make others much more aware of what the company had to offer. Simulation of an earthquake was created using photo references we gathered from the main hall of Henry Ford Convention Center in San Antonio. Based on that, we have completely re-created the space in 3D.

Using complex 3D simulation techniques, we generated a hyper-real earthquake in the middle of the convention hall! What were the results? FM Global hit the jackpot and was the most talked about the company during RIMS proving that using new technologies is an excellent idea for every industry.

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Awards

Effie US
— Bronze (Carpe Diem - Products)

Echo
— Silver  (Best Use Of Immersive Technology)

Credits

Credits

Credits

Agency: Ogilvy NY

Chief Creative Officer:  Alfonso Marian
Executive Creative Directors:  Michael Paterson, Mark Koelfgen
Associate Creative Director & Photographer: Armando Zubieta
Senior Copywriter: Jeff Asch
Graphic Designer: Julian Ham
Executive Producer: David Ross
Senior Film Content Producer: Alicia Zuluaga
Digital Production Director: Mae Flordeliza
WW Managing Director: Sandeep Vasudevan
Managing Director: Jay Winn
Account Supervisor: Grace Fiset
Account Executive: Sydney Sadler
Chief Digital Officer, Health and Wellness: Ritesh Patel
WW Head of Social Media and Content Distribution: Adam Kornblum
Senior Social Media Art Director: Luis Vilches
Associate Editor: Christopher Celletti
Social Art Director: Adrian Bohannon
Social Media Strategist: Arshia Negadhar

Production: Ars Thanea

Head of AR/VR:  Bartłomiej Rozbicki
Art Director / Creative:  Marcin Gibowski
3D artist: Michał Zagulski
Simulation / FX artist:  Łukasz Stolarski
Programmer:  Jan Laskowski

Hogarth Chocolate Factory​​​​​​​

Executive Producer: David M Fowler
Director: Emily Anderson
Director of Photography: Ty Haft
Editor: Todd Bevan
Line Producer: Jon Gaynes
Sound: Kyle Graham
Camera Assistant: Phillip Sheldon


Trade Show Manager/Construction: Mario Vela (Redsmith)
AR Sound: Matthew Marble (NMR Events)

 

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.