Samsung
— How We Flex

Samsung
— How We Flex

Samsung
— How We Flex

Client: Samsung
Agency: Ogilvy NY

Together with our friends from Ogilvy NY, we created a global lifestyle campaign for the Samsung Galaxy Z Fold3 and Flip3 shown in the most influential cities worldwide.

See what hands can do when they're not busy holding phones.

Together with our friends from Ogilvy NY, we created a global lifestyle campaign for the Samsung Galaxy Z Fold3 and Flip3 shown in the most influential cities worldwide.

See what hands can do when they're not busy holding phones.

Together with our friends from Ogilvy NY, we created a global lifestyle campaign for the Samsung Galaxy Z Fold3 and Flip3 shown in the most influential cities worldwide.

See what hands can do when they're not busy holding phones.

We live in a time when mobile phones are integral to our lives. Each of us is different and uses them in our own way, depending on our needs and lifestyle. This was the main goal and inspiration for the film and key visual series.

ArsThanea_Samsung_Flip_Fold_img_01_Open
ArsThanea_Samsung_Flip_Fold_img_02_Monster
ArsThanea_Samsung_Flip_Fold_img_03_Touch
ArsThanea_Samsung_Flip_Fold_img_04_Rocker
ArsThanea_Samsung_Flip_Fold_img_05_Yoga
ArsThanea_Samsung_Flip_Fold_img_06_Makeup

The cooperation of creatives from different parts of the world - USA, Denmark, Poland - was a fantastic adventure! Ideas and inspirations flowed from every side, which we combined in Poland and organized the entire production. This approach allowed us to meet the expectations of the Korean client.

ArsThanea_Samsung_Flip_Fold_img_07_all

Credits

Credits

Credits

SAMSUNG​

Sonia Chang / Global Brand Marketing​
Luciana Kim /  Global Brand Marketing​
Daniel Kim / Global Brand Marketing​
Alison Han / Global Brand Marketing​
Sophia Han / Global Brand Marketing​

 

OGILVY

Michael “Razor” Raso / Executive Creative Director
Eric Soloway / Head of Production
Arrow Kruse / Executive Producer
Andre Tingberg / Creative Director
Shannon Gibney / Creative Director

Olivier Sentucq / Managing Director
Preston Wallis / Executive Group Director
Abigail Solano / Account Supervisor 
Carly Berry / Assistant Account Executive

ARS THANEA

Director: Karol Kołodziński
DOP: Dominik Danilczyk
Photographer: Szymon Świętochowski

Executive Creative Director: Peter Jaworowski
Art Director:  Piotr Jaworowski, Maciej Mizer
Studio Supervisor: Jakub Grobelny

Producer: Marta Król
Production Coordinator: Magdalena Burzykowska

2D Concept Artist: Michał Urbański, Maciej Mizer
3D Concept Artists: Michał Zawół, Piotr Rudkowski

Layout: Paweł Świerczyński
IT Support: Kamil Lenard

Live-action

Producer: Tomek Hryniszyn, Artur Kotowski
Production Manager: Artur Kotowski
Set Decorator: Aleksandra Muszyńska
Make-up Artist: Agnieszka Jańczyk
Costume Designer: Malina Wędzikowska

Post Production

Editor: Magdalena Chowańska, Yakiv Komaransky
Conforming: Łukasz Jara
On set supervisor: Wojtek Rogalski
Online Supervisor: Tomek Michalczewski
Online Artists: Tomek Michalczewski, Dawid Grzesik, Łukasz Cuprzyński, Szymon Kania, Łukasz Skórski, Bartosz Bąk, Janek Obrębowski
Color Grading: Fred van Eden
Post Producer: Marina Sawicka
Post Production Coordinator: Ewa Bolland

Retouch

Art Director: Tomasz Chrabołowski,
Retouch Supervisor: Piotr Hołubowicz
Retouch Artists: Sebastian Klejsa, Michał Słowikowski, Leonard Hołubowicz, Tomasz Chrabołowski

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

41 Flatbush Avenue
Brooklyn, New York 11217, USA

+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Dziekońskiego 3 (Building B2, 4th floor)
00-728 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Operations
+48 530 000 795
marta.krol@arsthanea.com

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