Nike
— NFL Color Rush

Nike
— NFL Color Rush

Nike — NFL Color Rush

Client: Burn&Broad
Brand: Nike

Client: Burn & Broad
Brand: Nike

When Nike asks you to be a part of the NFL Nike Uniform release for 2016, you ask no questions. You just do it.

When Nike asks you to be a part of the NFL Nike Uniform release for 2016, you ask no questions. You just do it.

When Nike asks you to be a part of the NFL Nike Uniform release for 2016, you ask no questions. You just do it.

NFL and Nike unveil new uniforms for all 32 NFL clubs.

NFL and Nike unveil new uniforms for all 32 NFL clubs.

NFL and Nike unveil new uniforms for all 32 NFL clubs.

This year, we’ve have been chosen to be a part of this amazing event. The brief was straightforward: show the process used by Nike’s designers to create the uniforms. So we asked ourselves — what is the most important thing to communicate when the Nike Vapor Untouchable uniform is revealed?

The answer was just as straightforward: the improvements, of course. We highlighted all the upgrades to the 2016 NFL uniforms — like lightness, bold colors, panels reduction—things designed to help the NFL players move faster.

This year, we’ve have been chosen to be a part of this amazing event. The brief was straightforward: show the process used by Nike’s designers to create the uniforms. So we asked ourselves — what is the most important thing to communicate when the Nike Vapor Untouchable uniform is revealed?

The answer was just as straightforward: the improvements, of course. We highlighted all the upgrades to the 2016 NFL uniforms — like lightness, bold colors, panels reduction — things designed to help the NFL players move faster.

This year, we’ve have been chosen to be a part of this amazing event. The brief was straightforward: show the process used by Nike’s designers to create the uniforms. So we asked ourselves — what is the most important thing to communicate when the Nike Vapor Untouchable uniform is revealed?

The answer was just as straightforward: the improvements, of course. We highlighted all the upgrades to the 2016 NFL uniforms — like lightness, bold colors, panels reduction — things designed to help the NFL players move faster.

This year, we’ve have been chosen to be a part of this amazing event. The brief was straightforward: show the process used by Nike’s designers to create the uniforms. So we asked ourselves — what is the most important thing to communicate when the Nike Vapor Untouchable uniform is revealed?

The answer was just as straightforward: the improvements, of course. We highlighted all the upgrades to the 2016 NFL uniforms — like lightness, bold colors, panels reduction — things designed to help the NFL players move faster.

This year, we’ve have been chosen to be a part of this amazing event. The brief was straightforward: show the process used by Nike’s designers to create the uniforms. So we asked ourselves—what is the most important thing to communicate when the Nike Vapor Untouchable uniform is revealed?

The answer was just as straightforward: the improvements, of course. We highlighted all the upgrades to the 2016 NFL uniforms — like lightness, bold colors, panels reduction — things designed to help the NFL players move faster.

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Neon

Neon

Neon

The uniforms were to be worn the first time during the first Thursday Night Football game of the year, a time of high interest and excitement for football fans. We were charged with creating something special to present the uniform at its best. We wanted to show the speed and dynamism the player gains when wearing the new, ultra-light Nike uniform and were given absolute creative freedom to do it. Our explorations led us to imbue a flat picture with additional dimension simply by adding a neon layer. All of it inspired by Odell Beckham Jr’s speed. Voilà!

The uniforms were to be worn the first time during the first Thursday Night Football game of the year, a time of high interest and excitement for football fans. We were charged with creating something special to present the uniform at its best. We wanted to show the speed and dynamism the player gains when wearing the new, ultra-light Nike uniform and were given an absolute creative freedom to do it. Our explorations led us to imbue a flat picture with additional dimension simply by adding a neon layer. All of it inspired by Odell Beckham Jr’s speed. Voilà!

The uniforms were to be worn the first time during the first Thursday Night Football game of the year, a time of high interest and excitement for football fans. We were charged with creating something special to present the uniform at its best. We wanted to show the speed and dynamism the player gains when wearing the new, ultra-light Nike uniform and were given an absolute creative freedom to do it. Our explorations led us to imbue a flat picture with additional dimension simply by adding a neon layer. All of it inspired by Odell Beckham Jr’s speed. Voilà!

The uniforms were to be worn the first time during the first Thursday Night Football game of the year, a time of high interest and excitement for football fans. We were charged with creating something special to present the uniform at its best. We wanted to show the speed and dynamism the player gains when wearing the new, ultra-light Nike uniform and were given an absolute creative freedom to do it. Our explorations led us to imbue a flat picture with additional dimension simply by adding a neon layer. All of it inspired by Odell Beckham Jr’s speed. Voilà!

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"Our friends and longtime creative partners, Ars Thanea, are the creative leaders in the CGI industry. They have a strong aesthetic, wide skillset, and provide unparalleled creative thought partnership to every project." 

"Our friends and long time creative partners, Ars Thanea, are the creative leaders in the CGI industry. They have a strong aesthetic, wide skillset, and provide unparalleled creative thought partnership to every project." 

"Our friends and long time creative partners, Ars Thanea, are the creative leaders in the CGI industry. They have a strong aesthetic, wide skillset, and provide unparalleled creative thought partnership to every project." 

"Our friends and long time creative partners, Ars Thanea, are the creative leaders in the CGI industry. They have a strong aesthetic, wide skillset, and provide unparalleled creative thought partnership to every project." 

Eugene Serebrennikov, Creative Director at Burn&Broad

Credits

Credits

 Credits

Agency: Burn&Broad, New York

Creative Director: Eugene Serebrennikov

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Art Director: Marcin Kowalski
Producer: Tomasz Wachnik
Concept artists & storyboard: Michał Mierzwa, Ewelina Dymek
Lead illustrator: Ewelina Dymek
Illustrators: Marcin Leśniak, Piotr Rymer, Marcin Kowalski
Senior Digital Painter: Mikołaj Piszczako
Lead animator: Michał Mierzwa
Animator: Jarosław Danilenko
Music & sound: Piotr Duit Krygier
Business Development: Erik Semmelhack

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Art Director: Marcin Kowalski
Producer: Tomasz Wachnik
Concept artists & storyboard: Michał Mierzwa, Ewelina Dymek
Lead illustrator: Ewelina Dymek
Illustrators: Marcin Leśniak, Piotr Rymer, Marcin Kowalski
Senior Digital Painter: Mikołaj Piszczako
Lead animator: Michał Mierzwa
Animator: Jarosław Danilenko
Music & sound: Piotr Duit Krygier
Business Development: Erik Semmelhack

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.