Lenovo — ThinkPad 25

Lenovo — ThinkPad 25

Lenovo
— ThinkPad 25

Lenovo
— ThinkPad 25

Lenovo
ThinkPad25

Client: Ogilvy USA
Brand: Lenovo

Client: Ogilvy USA
Brand: Lenovo

We teamed up with our friends from Ogilvy USA to create CG animation celebrating the 25th anniversary of iconic and multifunctional ThinkPad 25 by Lenovo.

We teamed up with our friends from Ogilvy USA to create CG animation celebrating the 25th anniversary of iconic and multifunctional ThinkPad 25 by Lenovo.

We teamed up with our friends from Ogilvy USA to create CG animation celebrating the 25th anniversary of iconic and multifunctional ThinkPad 25 by Lenovo.

We teamed up with our friends from Ogilvy USA to create CG animation celebrating the 25th anniversary of iconic and multifunctional ThinkPad 25 by Lenovo.

Lenovo’s ThinkPad is already a well-established and a red-hot computer that needs no introduction. Neither its hallmark – the red colored button. You probably heard that ThinkPad is not just a laptop. But what if we told you that ThinkPad might be a game-changer? This was the starting point of our concept.

Lenovo’s ThinkPad is already a well-established and a red-hot computer that needs no introduction. Neither its hallmark – the red colored button. You probably heard that ThinkPad is not just a laptop. But what if we told you that ThinkPad might be a game-changer? This was the starting point of our concept.

Lenovo’s ThinkPad is already a well-established and a red-hot computer that needs no introduction. Neither its hallmark – the red colored button. You probably heard that ThinkPad is not just a laptop. But what if we told you that ThinkPad might be a game-changer? This was the starting point of our concept.

We were challenged, alongside with 24 other creatives from all around the world, to create a video that would depict less obvious possibilities ThinkPad has to offer. Thanks to Ogilvy USA we had full discretion on the topic and creative process. 

We were challenged, alongside with 24 other creatives from all around the world, to create a video that would depict less obvious possibilities ThinkPad has to offer. Thanks to Ogilvy USA we had full discretion on the topic and creative process. 

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We decided to show the potential that stands behind this inconspicuous computer. 

We decided to show the potential that stands behind this inconspicuous computer. 

We decided to show the potential that stands behind this inconspicuous computer. 

We decided to show the potential that stands behind this inconspicuous computer. 

The idea was to illustrate the creation process of a prosthetic that can be done out of ThinkPad components. Our team created a CG animation which illustrates how dozens of elements transform into a mechanical limb. This is how we brought this arm to life. Literally. With the ThinkPad.

The idea was to illustrate the creation process of a prosthetic that can be done out of ThinkPad components. Our team created a CG animation which illustrates how dozens of elements transform into a mechanical limb. This is how we brought this arm to life. Literally. With the ThinkPad.

“I first went to Ars Thanea a few years ago for their CG animation. Their techniques and storytelling are impeccable, crafted and easily on par with any firm in the US. But what has kept me coming back, year after year, client and client, is the way they go beyond CG into new, more breakthrough visual thinking. I didn’t ask them to combine sculpture, Phantom cameras, ferrofluid and motion control, or to animate and shape live-growing plants into time-lapse sculptures. They partner, they listen—and then they take you somewhere new. This is their true value, from concept to execution. They’re your secret weapon. And I love bringing my clients in. The experience is so positive and creatively energizing for the relationship—it always leads to more, great work.”

Mike Hahn, Executive Creative Director, Ogilvy New York

Credits

Credits

 Credits

Agency: Ogilvy USA

Executive Creative Director: Mike Hahn
Senior Art Director: Raj Ramamurthy
Senior Producer: Jessica Fiore

Production Studio: Ars Thanea

Executive Creative Director: Piotr Jaworowski
Art Director: Maciej Mizer, Marcin Kowalski
Production Lead: Marta Król
Producer: Magda Błocian
Concept: Michał Urbański
Modeling: Ernest Kośka / Michał Serafin
Lighting: Ernest Kośka / Michał Serafin
Animation: Piotr Wołoszyński
Compositing: Łukasz Wiktorzak

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

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New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

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02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

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All rights reserved. Legal Stuff.