Internet.org by Facebook

Internet.org by facebook

Internet.org
by facebook

Client: Sid Lee, New York
Brand: Facebook



Client: Sid Lee NY
Brand: Facebook

Client: Sid Lee NY
Brand: Facebook

How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

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Stop Motion

Stop Motion

Stop Motion

Educational Icons

Educational Icons

Educational Icons

As an extension of the visual treatment created for the campaign, we developed a series of CGI icons to illustrate Internet.org's suite of services.

As an extension of the visual treatment created for the campaign, we developed a series of CGI icons to illustrate Internet.org's suite of services.

As an extension of the visual treatment created for the campaign, we developed a series of CGI icons to illustrate Internet.org's suite of services.

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AT_int_org_i_wifi
AT_int_org_i_freebasics

Additional assets

Additional assets

Additional assets

We created some assets necessary to perform a whole campaign – the campaign’s typography, an illustration used in a comic book and a female portrait painting.

We created some assets necessary to perform a whole campaign – the campaign’s typography, an illustration used in a comic book and a female portrait painting.

We created some assets necessary to perform a whole campaign – the campaign’s typography, an illustration used in a comic book and a female portrait painting.

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AT_int_org_typography

Internet Access is considered by the United Nations a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter. Each person that comes online has the potential to create and share the knowledge that improves the internet for all.

Internet Access is considered by the United Nations a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter. Each person that comes online has the potential to create and share the knowledge that improves the internet for all.

Internet Access is considered by the United Nations a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter. Each person that comes online has the potential to create and share the knowledge that improves the internet for all.

That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

“Ars Thanea worked very closely with us to create and develop the visual direction for our Facebook campaign from scratch. It was incredible to see how they crafted every key visual to perfection, and how seamlessly they had integrated with our team along the way. It was clear to us that the team deeply cared about the work and never stopped injecting energy into the project, which is something rare these days. We can’t wait to work with them again.”

“Ars Thanea worked very closely with us to create and develop the visual direction for our Facebook campaign from scratch. It was incredible to see how they crafted every key visual to perfection, and how seamlessly they had integrated with our team along the way. It was clear to us that the team deeply cared about the work and never stopped injecting energy into the project, which is something rare these days. We can’t wait to work with them again.”

“Ars Thanea worked very closely with us to create and develop the visual direction for our Facebook campaign from scratch. It was incredible to see how they crafted every key visual to perfection, and how seamlessly they had integrated with our team along the way. It was clear to us that the team deeply cared about the work and never stopped injecting energy into the project, which is something rare these days. We can’t wait to work with them again.”

Felipe Ferreira, Creative Director at Sid Lee New York

Credits

Credits

Credits

Client: Facebook

Brand Planner: Ravi Khanna
Digital Media Manager: Anna Ziskin (On Set)
Head of Brand Marketing: Nate Mordo
Head of Consumer Marketing: Kofi Amoo-Gottfried

Agency: Sid Lee New York

Creative Director: Felipe Ferreira
Account Director: Brett Niebling
Account Executive: Gillian Couchman
Producer: Dana Kandic

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Producers: Marta Król, Tomasz Wachnik
Art Director: Karol Klonowski
Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski
Typography: Mikołaj Piszczako
Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer
3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński
Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk
Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk
Animation: Piotr Maciocha
Business Development: Erik Semmelhack

Photo Crew

Photographer: Francisco de Deus
Photographer’s Rep: Blake Pearson / VISU
Producer: Susan Shaughnessy
Production Coordinator: Brie Walsh
Animator: Zack Williams
Digital Tech: Alex Smith
1st Photo Assistant: Mari Juliano
2nd Photo Assistant: Ben Mistak
Gaffer: Leandro Viana
Fabricator: Makoto Aoki / Swell
Fabricator Asst: Tomoka Tsuchimochi
Fabricator Asst: Erina Hattori
Prop Stylist: Paola Ramirez

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.