Acer ConceptD
— Durable Nature

Durable Nature
— Acer ConceptD

Client: Acer
Agency: We Are Social
Director: Adam Torczynski

Client: Acer
Agency: We Are Social
Director: Adam Torczynski

In "Durable Nature", our most recent CG animation created with We Are Social for Acer ConceptD, the goal was to tell a story through a hyper-realistic rendering in which the environment drove the narrative. The idea was born from a general fascination with nature, technology and their strength.

In "Durable Nature", our most recent CG animation created with We Are Social for Acer ConceptD, the goal was to tell a story through a hyper-realistic rendering in which the environment drove the narrative. The idea was born from a general fascination with nature, technology and their strength.

In "Durable Nature", our most recent CG animation created with We Are Social for Acer ConceptD, the goal was to tell a story through a hyper-realistic rendering in which the environment drove the narrative. The idea was born from a general fascination with nature, technology and their strength.

In "Durable Nature", our most recent CG animation created with We Are Social for Acer ConceptD, the goal was to tell a story through a hyper-realistic rendering in which the environment drove the narrative. The idea was born from a general fascination with nature, technology and their strength.

In "Durable Nature", our most recent CG animation created with We Are Social for Acer ConceptD, the goal was to tell a story through a hyper-realistic rendering in which the environment drove the narrative. The idea was born from a general fascination with nature, technology and their strength.

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Decoded

Decoded

The main software for creating the scene and its animation was 3ds Max, and all the simulations were prepared using the Phoenix FD plugin. The models were made in ZBrush and for editing we used Adobe Premiere Pro.

The main software for creating the scene and its animation was 3ds Max, and all the simulations were prepared using the Phoenix FD plugin. The models were made in ZBrush and for editing we used Adobe Premiere Pro.

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Behind the Scenes

Behind the Scenes

To start the process we found video references for the growing of plants from the germination stage to full bloom. Our aim became apparent pretty quickly – we would try to reflect it as real as possible in CG. Transparent water and reacting white ice on a dark background allowed us to focus on the action so a lot of emphasis has been put on movement, form, and contrast, not the color itself.

To start the process we found video references for the growing of plants from the germination stage to full bloom. Our aim became apparent pretty quickly – we would try to reflect it as real as possible in CG. Transparent water and reacting white ice on a dark background allowed us to focus on the action so a lot of emphasis has been put on movement, form, and contrast, not the color itself.

Credits

Credits

Credits

Client: Acer
Agency: We Are Social

Production: Ars Thanea

Direction&Design: Adam Torczyński
Executive Creative Director: Peter Jaworowski
Art Director: Maciej Mizer
Studio Supervisor: Mikołaj Valencia
Producer: Marta Król, Agnieszka Koterba
3D Modeling: Mateusz Bargiel
Animation: Adam Torczyński, Piotr Wołoszyński
Simulation: Adam Torczyński
Lightening & Rendering: Adam Torczyński, Mateusz Bargiel
Compositing: Łukasz Stolarski
Color Grading: Maciej Mizer
Edit: Adam Torczyński, Patrycja Piróg
BTS - DOP: Adam Filip
Storyboard: Michal Urbański
Sound Director: Adam Torczyński
Sound Studio: Juice Sound

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

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+48 530 000 795
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Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

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