DuPont — It's What's Inside

DuPont
— It's What's Inside

DuPont — It's What's Inside

Client: Ogilvy USA
Brand: DuPont Nutrition & Health



Client: Ogilvy USA
Brand: DuPont Nutrition & Health



Client: Ogilvy USA
Brand: DuPont Nutrition & Health

Client: Ogilvy USA
Brand: DuPont Nutrition & Health

Make every bite matter more - DuPont Nutrition & Health, Ogilvy & Mather New York partnered up with Ars Thanea to bring their ideas for heightening food quality awareness.

Make every bite matter more - DuPont Nutrition & Health, Ogilvy & Mather New York partnered up with Ars Thanea to bring their ideas for heightening food quality awareness.

Make every bite matter more - DuPont Nutrition & Health, Ogilvy & Mather New York partnered up with Ars Thanea to bring their ideas for heightening food quality awareness.

Make every bite matter more - DuPont Nutrition & Health, Ogilvy & Mather New York partnered up with Ars Thanea to bring their ideas for heightening food quality awareness.

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There are 150,000 more people in the world today than yesterday. Another 150,000 will arrive tomorrow and the day after. The United Nations projects that the world population could reach more than 9 billion by 2050. Unquestionably, we have to feed everyone, but even that is not enough. The food challenge of today demands that we provide not just more food but healthier, more nutritious food.

There are 150,000 more people in the world today than yesterday. Another 150,000 will arrive tomorrow and the day after. The United Nations projects that the world population could reach more than 9 billion by 2050. Unquestionably, we have to feed everyone, but even that is not enough. The food challenge of today demands that we provide not just more food but healthier, more nutritious food.

There are 150,000 more people in the world today than yesterday. Another 150,000 will arrive tomorrow and the day after. The United Nations projects that the world population could reach more than 9 billion by 2050. Unquestionably, we have to feed everyone, but even that is not enough. The food challenge of today demands that we provide not just more food but healthier, more nutritious food.

There are 150,000 more people in the world today than yesterday. Another 150,000 will arrive tomorrow and the day after. The United Nations projects that the world population could reach more than 9 billion by 2050. Unquestionably, we have to feed everyone, but even that is not enough. The food challenge of today demands that we provide not just more food but healthier, more nutritious food.

Ogilvy New York partnered with Ars Thanea for the launch of the global positioning and the creative platform “It’s What’s Inside”. This creative platform for DuPont Nutrition & Health highlights the tangible and intangible “ingredients” that go inside the foods, drinks, and supplements.

It’s not just the physical ingredients that make food taste better and last longer, it's the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers. This creative platform expresses each one of these ingredients and serves as an invitation to look inside a partnership with DuPont. This creative platform was created to answer the question about what is inside your food in a visually appealing manner, thanks to Ars Thanea photographers, CG artists, and art-directors.

The campaign visuals were created, not just to educate, but also to please your eyes.

Ogilvy & Mather New York partnered with Ars Thanea for the launch of the global positioning and the creative platform “It’s What’s Inside”. This creative platform for DuPont Nutrition & Health highlights the tangible and intangible “ingredients” that go inside the foods, drinks, and supplements.

It’s not just the physical ingredients that make food taste better and last longer, it's the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers. This creative platform expresses each one of these ingredients and serves as an invitation to look inside a partnership with DuPont. This creative platform was created to answer the question about what is inside your food in a visually appealing manner, thanks to Ars Thanea photographers, CG artists, and art-directors.

The campaign visuals were created, not just to educate, but also to please your eyes.

Ogilvy & Mather New York partnered with Ars Thanea for the launch of the global positioning and the creative platform “It’s What’s Inside”. This creative platform for DuPont Nutrition & Health highlights the tangible and intangible “ingredients” that go inside the foods, drinks, and supplements.

It’s not just the physical ingredients that make food taste better and last longer, it's the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers. This creative platform expresses each one of these ingredients and serves as an invitation to look inside a partnership with DuPont. This creative platform was created to answer the question about what is inside your food in a visually appealing manner, thanks to Ars Thanea photographers, CG artists, and art-directors.

The campaign visuals were created, not just to educate, but also to please your eyes.

Ogilvy & Mather New York partnered with Ars Thanea for the launch of the global positioning and the creative platform “It’s What’s Inside”. This creative platform for DuPont Nutrition & Health highlights the tangible and intangible “ingredients” that go inside the foods, drinks, and supplements.

It’s not just the physical ingredients that make food taste better and last longer, it's the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers. This creative platform expresses each one of these ingredients and serves as an invitation to look inside a partnership with DuPont. This creative platform was created to answer the question about what is inside your food in a visually appealing manner, thanks to Ars Thanea photographers, CG artists, and art-directors.

The campaign visuals were created, not just to educate, but also to please your eyes.

"I have been working with Ars Thanea for the last 5 years and every project we do together is a true partnership.  They know how to take our challenges we present and make some amazing work come out of it.  It doesn't hurt that they're also the nicest people you'll ever meet.  I look forward to doing more award winning work with them in the future!"

"I have been working with Ars Thanea for the last 5 years and every project we do together is a true partnership.  They know how to take our challenges we present and make some amazing work come out of it.  It doesn't hurt that they're also the nicest people you'll ever meet.  I look forward to doing more award winning work with them in the future!"

"I have been working with Ars Thanea for the last 5 years and every project we do together is a true partnership.  They know how to take our challenges we present and make some amazing work come out of it.  It doesn't hurt that they're also the nicest people you'll ever meet.  I look forward to doing more award winning work with them in the future!"

"I have been working with Ars Thanea for the last 5 years and every project we do together is a true partnership.  They know how to take our challenges we present and make some amazing work come out of it.  It doesn't hurt that they're also the nicest people you'll ever meet.  I look forward to doing more award winning work with them in the future!"

Jessica Fiore, Senior Integrated Producer at Ogilvy New York

Credits

Credits

Credits

Agency: Ogilvy, New York

Global Creative Director: David McMillan
Associate Creative Director: Melissa Evans
Group Account Director: Rasika Narang
Account Supervisor: Dory Giannos
Content Producer: Jessica Fiore

Ogilvy & Mather NY

Global Creative Director: David McMillan
Associate Creative Director: Melissa Evans
Group Account Director: Rasika Narang
Account Supervisor: Dory Giannos
Content Producer: Jessica Fiore

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Producer: Aleksander Kmiecik
Art Director: Karol Klonowski
Photographer: Szymon Świętochowski
Photo Production: Bartosz Cerkaski
Lead 3D Artist: Anna Mierzejewska
Modeling: Łukasz Skurczyński, Jakub Włodarczyk, Anna Mierzejewska
Texturing: Jakub Włodarczyk, Łukasz Wiktorzak, Marcin Kowalski, Anna Mierzejewska
Shading: Anna Mierzejewska, Paweł Szklarski, Piotr Nowacki, Jakub Włodarczyk
Retouch: Piotr Frączkowski, Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak
Business Unit Director: Marcin Molski
Food Stylist: Joanna Sikora
Mockup Artist: Jarosław Polowiec