Teflon
— EcoElite™

Teflon
— EcoElite™

Teflon
— EcoElite™

Teflon
— EcoElite™

Teflon — EcoElite™

Client: Ogilvy USA
Brand: Chemours

Together with Ogilvy New York, we created a series of Key Visuals for Teflon EcoElite™finish, the world's first renewably sourced, non-fluorinated fabric treatment by Chemours.

Together with Ogilvy New York, we created a series of Key Visuals for Teflon EcoElite™finish, the world's first renewably sourced, non-fluorinated fabric treatment by Chemours.

Together with Oglivy New York, we created a series of Key Visuals for Teflon EcoElite™finish, the world's first renewably sourced, non-fluorinated fabric treatment by Chemours.

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Teflon™ fluoropolymers were invented in 1938 and is now used in paints, fabrics, carpets, home furnishings, consumer electronics, semiconductors, cookware, and more. Teflon EcoElite™ is the latest innovation by Chemours that is plant-based and delivers durable, non-fluorinated water repellency.

Teflon™ fluoropolymers were invented in 1938 and is now used in paints, fabrics, carpets, home furnishings, consumer electronics, semiconductors, cookware, and more. Teflon EcoElite™ is the latest innovation by Chemours that is plant-based and delivers durable, non-fluorinated water repellency.

Teflon™ fluoropolymers were invented in 1938 and is now used in paints, fabrics, carpets, home furnishings, consumer electronics, semiconductors, cookware, and more. Teflon EcoElite™ is the latest innovation by Chemours that is plant-based and delivers durable, non-fluorinated water repellency.

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Making of

We created a visual story for the Teflon EcoElite™ finish by using a mix of macro photography with talents and CGI to highlight the technical aspects of Teflon EcoElite™, while merging scientific and lifestyle photography. At our Ars Thanea studio, we applied digital retouching to emphasize the effects of the Teflon Ecoelite™ finish using mockup liquid and CGI to create a hyper-real effect of water repellency on fabric fibers.  

We created a visual story for the Teflon EcoElite™ finish by using a mix of macro photography with talents and CGI to highlight the technical aspects of Teflon EcoElite™, while merging scientific and lifestyle photography. At our Ars Thanea studio, we applied digital retouching to emphasize the effects of the Teflon Ecoelite™ finish using mockup liquid and CGI to create a hyper-real effect of water repellency on fabric fibers.  

We created a visual story for the Teflon EcoElite™ finish by using a mix of macro photography with talents and CGI to highlight the technical aspects of Teflon EcoElite™, while merging scientific and lifestyle photography. At our Ars Thanea studio, we applied digital retouching to emphasize the effects of the Teflon Ecoelite™ finish using mockup liquid and CGI to create a hyper-real effect of water repellency on fabric fibers.  

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„I've had the pleasure of working with Ars Thanea on several projects and can't recommend them highly enough. They're known for doing amazing things visually, blurring the boundaries between CGI and film. But what you should also know is they're an incredibly friendly group of hugely talented people who always find a way to get it done — on time and on budget. Warsaw is a hidden gem, to boot. Looking forward to our next collaboration."

„I've had the pleasure of working with Ars Thanea on several projects and can't recommend them highly enough. They're known for doing amazing things visually, blurring the boundaries between CGI and film. But what you should also know is they're an incredibly friendly group of hugely talented people who always find a way to get it done — on time and on budget. Warsaw is a hidden gem, to boot. Looking forward to our next collaboration."

John Long, Executive Creative Director at Ogilvy New York

Credits

 Credits

Agency: Ogilvy USA

Group Creative Director: John Long
Senior Art Director: Abigail Harris-Shea
Senior Copywriter: Terin Izil
Art Director: Nicole Nalazek
Senior Producer: Jessica Fiore

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Producer: Marta Król, Michał Zieliński
Art Director: Maciej Mizer, Wojciech Łebski
Concept Artist: Piotr Rosłan
Digital Artists: Maciej Mizer, Marcin Kowalski, Piotr Frączkowski, Tomasz Chrabołowski, Dominik Laurysiewicz
3D Lead Artists: Łukasz Skurczyński
Modeling & Textures: Paweł Filip, Maciej Łypik
Shading: Paweł Filip, Maciej Łypik
Animation: Piotr Wołoszyński
Photographer: Szymon Świętochowski
Photo Producer: Bartosz Cerkaski

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.