Soolantra
— Tough Topical Campaign

Soolantra — Tough Topical Campaign

Soolantra — Tough Topical Campaign

Client: McCann Echo, New Jersey
Brand: Soolantra


Client: McCann Echo
Brand: Soolantra

Client: McCann Echo
Brand: Soolantra

Client: McCann Echo
Brand: Soolantra

Another great collaboration with our friends McCann Echo in creating promotional material, everything from print to TV, for a new pharmaceutical product for skin treatment.

Another great collaboration with our friends McCann Echo in creating promotional material, everything from print to TV, for a new pharmaceutical product for skin treatment.

Another great collaboration with our friends McCann Echo in creating promotional material, everything from print to TV, for a new pharmaceutical product for skin treatment.

Another great collaboration with our friends McCann Echo in creating promotional material, everything from print to TV, for a new pharmaceutical product for skin treatment.

Starting with two concepts for print media, Ars Thanea was tasked with creating a story around the product borrowing from the old classic: good guys vs. the bad guys. Anticipating the need for high-resolution assets for both print and electronic media, convention, we created a palette of arresting visualizations to accompany the campaign story, including script and animation!

Starting with two concepts for print media, Ars Thanea was tasked with creating a story around the product borrowing from the old classic: good guys vs. the bad guys. Anticipating the need for high-resolution assets for both print and electronic media, convention, we created a palette of arresting visualizations to accompany the campaign story, including script and animation!

Starting with two concepts for print media, Ars Thanea was tasked with creating a story around the product borrowing from the old classic: good guys vs. the bad guys. Anticipating the need for high-resolution assets for both print and electronic media, convention, we created a palette of arresting visualizations to accompany the campaign story, including script and animation!

AT_Soolantra_IMG_01
AT_Soolantra_IMG_02
AT_Soolantra_IMG_03

„Ars Thanea roll up they’re sleeves and put pencil to paper, helping to craft our vision together. Then they blow you away with the execution! There’s been no better partnership I’ve had in the industry, and I’m always looking for ways to work with them again and again.”

„Ars Thanea roll up they’re sleeves and put pencil to paper, helping to craft our vision together. Then they blow you away with the execution! There’s been no better partnership I’ve had in the industry, and I’m always looking for ways to work with them again and again.”

„Ars Thanea roll up they’re sleeves and put pencil to paper, helping to craft our vision together. Then they blow you away with the execution! There’s been no better partnership I’ve had in the industry, and I’m always looking for ways to work with them again and again.”

Luke Waldrum, Creative Director at McCann Echo New Jersey

Awards

Cannes Lions Health:
— Bronze (Pharma – Integrated Campaign),

Clio Healthcare:
— Shortlist (Pharmaceutical/Other)

MM&M Awards:
— Titanium (Best in Show),
— Gold (Best Professional Sales Aid),
— Gold (Best Digital Initiative for Healthcare Professionals),
— Silver (Best Product Launch),
— Silver (Best Professional Print Campaign),

Manny Awards:
— Best Professional Campaign

The Global Awards:
— Global Award (Art and Technique/Animation),
— Finalist (Art and Technique/Computer Generated Graphic),
— Finalist (Best Use Of Media/Conventions/Events/Congresses),

Creativity International Print and Packaging:
— Silver (Print/Branding Campaign), 
— Silver (Print/Magazine Ad – B2B Campaign),
— Silver (Print/Illustration – Medical),
— Bronze (Print/ Magazine Ad - B2B),
— Bronze (Print/Poster – Campaign),
— Bronze (Print/Trade Show Display or Graphics),

Creativity International Awards:
— Platinum/Best in Show (Campaign),
— Platinum/Best in Show (Transit Campaign),
— Platinum/Best in Show (Animation),

Best of Health:
— Silver (Healthcare Professional/Film Individual),
— Silver (Healthcare Professional/International Integrated Campaign),
— Silver (Healthcare Professional/Press Advertisement Individual), 
— Bronze (Healthcare Professional/Press Advertisement Campaign),

The Creative Floor Healthcare Awards:
— Healthcare Professional (Animation/Any media Platform),
— Healthcare Professional (Mixed Media Campaign),

The RX Club:
— Gold (Campaign),
— Silver (Promotional Animation),
— Award of Excellence (Single Ad),
— Award of Excellence (Transit advertising/car cards),
— Award of Excellence (Illustration),
— Award of Excellence (Electronic Detail aids),
— Award of Excellence (Launch campaigns).

Credits

Credits

Credits

Production Animation: Ars Thanea

Executive Creative Director: Peter Jaworowski
Director: Karol Kołodziński
Producer: Marcin Molski, Aleksander Kmiecik
Script: Karol Kołodziński
Art Directors: Karol Kołodziński, Paweł Szklarski
Storyboard Artist: Michał Lisowski
Technical Lead: Łukasz Skurczyński
CG Supervisor: Paweł Szklarski
Concept Artist: Michał Lisowski
Character Artist: Łukasz Skurczyński
Lead Shading & Lighting: Paweł Szklarski
Shading Artist: Paweł Szklarski
Rendering Artist: Paweł Szklarski
Texture Artists: Paweł Szklarski, Piotr Nowacki
Animation Supervisors: Patryk Habryn, Łukasz Skurczyński
Character TD: Victor Vinyalis
3D Animators: Hugo Garcia, Patryk Habryn
Compositing: Karol Kołodziński
IT Support: Krzysztof Zarzycki
Music, Sound FX, Mastering: Wojciech Roguski, Marcin Cisło
Business Unit Director: Marcin Molski

Production Print: Ars Thanea

Executive Creative Director: Peter Jaworowski
Art Director: Karol Klonowski
Producer: Marcin Molski, Aleksander Kmiecik 
Concept Artist: Michał Lisowski
Digital Artists: Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski
3D Lead Artist: Piotr Nowacki, Paweł Szklarski
Modeling & Texture Artists: Łukasz Skurczyński, Piotr Nowacki, Paweł Szklarski
Shading Artist: Piotr Nowacki, Paweł Szklarski
Business Unit Director: Marcin Molski

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.