Sao Paulino
— Before Anything Else

Sao Paulino — Before Anything Else

Sao Paulino
— Before Anything Else

Client: Y&R Sao Paulo
Brand: SPFC

Client: Y&R Sao Paulo
Brand: SPFC

Client: Y&R Sao Paulo
Brand: SPFC

Soccer is arguably the biggest sport in the world and team loyalties run thicker than blood, a concept that comes into play in São-Paulo Football Club's latest ads. Ars Thanea was approached by Young & Rubicam Sao Paulo to produce two key visuals for their "Before Anything Else, São-Paulino" campaign

Soccer is arguably the biggest sport in the world and team loyalties run thicker than blood, a concept that comes into play in São-Paulo Football Club's latest ads. Ars Thanea was approached by Young & Rubicam Sao Paulo to produce two key visuals for their "Before Anything Else, São-Paulino" campaign

Soccer is arguably the biggest sport in the world and team loyalties run thicker than blood, a concept that comes into play in São-Paulo Football Club's latest ads. Ars Thanea was approached by Young & Rubicam Sao Paulo to produce two key visuals for their "Before Anything Else, São-Paulino" campaign

Soccer is arguably the biggest sport in the world and team loyalties run thicker than blood, a concept that comes into play in São-Paulo Football Club's latest ads. Ars Thanea was approached by Young & Rubicam Sao Paulo to produce two key visuals for their "Before Anything Else, São-Paulino" campaign

Soccer is arguably the biggest sport in the world and team loyalties run thicker than blood, a concept that comes into play in São-Paulo Football Club's latest ads. Ars Thanea was approached by Young & Rubicam Sao Paulo to produce two key visuals for their "Before Anything Else, São-Paulino" campaign

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To achieve the unusual effect of very realistic skin tearing away we combined photography, creative retouch and CGI techniques.

To achieve the unusual effect of very realistic skin tearing away we combined photography, creative retouch and CGI techniques.

To achieve the unusual effect of very realistic skin tearing away we combined photography, creative retouch and CGI techniques.

To achieve the unusual effect of very realistic skin tearing away we combined photography, creative retouch and CGI techniques.

Credits

Credits

Credits

Prodution: Ars Thanea

Executive Creative Director: Piotr Jaworowski

Art Director: Karol Kołodziński
Digital Artists: Karol Kołodziński, Karol Klonowski
Photographer: Szymon Świętochowski
Photo Session Manager: Bartosz Cerkaski
Production Director: Marcin Molski

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.