Adidas
— Predator

Adidas
— Predator

Adidas
— Predator

Client: Jam3
Brand: Adidas

We helped Adidas and Jam3 agency to celebrate the re-launch of Adidas Predator shoes with the installation that reimagined Augmented Reality.

We helped Adidas and Jam3 agency to celebrate the re-launch of Adidas Predator shoes with the installation that reimagined Augmented Reality.

We helped Adidas and Jam3 agency to celebrate the re-launch of Adidas Predator shoes with the installation that reimagined Augmented Reality.

Adidas wanted to celebrate the Adidas Predator shoe re-launch in the best, never-seen-before installation.

Adidas wanted to celebrate the Adidas Predator shoe re-launch in the best, never-seen-before installation.

Adidas wanted to celebrate the Adidas Predator shoe
re-launch in the best, never-seen-before installation.

There was one goal—to engage all the sneakerheads. With a plan of how to do so, the Jam3 agency invited us to this project, and we all made this happen. We combined Augmented Reality and projection mapping to create a first-ever interactive experience inside a real shipping container. While stepping in, the visitors were transported into three unique worlds, one for each Predator style—Street, Cage & Cleat. They inside-journey included detailed 360 close-ups of the Adidas kicks, motion captured soccer player wearing the shoes, pretty awesome artistry visuals for mapping all around and multiple settings to play with on iPad via AR.

Mixing all the crafts

Our Warsaw crew had space to really show off. We were responsible for the soccer player motion capture session (this guy is actually a Poland’s Got Talent star), 2D & 3D animations and additional assets, motion design and finally grading the footage. In the end, we have delivered a full package of materials to make this AR installation work. 

AT_predator_img

Technology & Art

UI, animation, AR, lights, music, motion design mapping, and art, all of this was connected and made to be beautiful and work properly. Jam3 agency built this crazy shipping container full of AR experiences engaging hundreds of people from around the world. And all of took 3 weeks.

It was a pleasure to be a part of this.

Credits

Credits

Agency: Jam3

Creative Director: Dirk van Ginkel
Designer: Pedro Barroso
Motion: Cyrill Durigon
Executive Creative Director: Arian Belina
Producer: Jason Legge
Executive Producers: Jordan Cuddy, Johanna Stewart
Developer: Patrick Weekes
Digital Artist: Shaun Larkin
Technical Director: Peter Altamarino
Creative Technologist: Scott Guy
Strategist: Annie Bedard

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Production Lead: Marta Król
Producer: Anna Pietrzak
Art Director: Wojciech Łebski
Digital Artists: Łukasz Wiktorzak, Marcin Kowalski, Dominik Laurysiewicz 
3D Lead Artist: Łukasz Skurczyński 
Modeling: Łukasz Skurczyński, Paweł Filip, Michał Serafin, Jakub Włodarczyk

Textures/ShadingLighting/Rendering: Paweł Filip, Michał Serafin, Jakub Włodarczyk
Rig: Łukasz Skurczyński
Animation: Piotr Wołoszyński, Łukasz Wiktorzak, Łukasz Skurczyński
Compositing: Łukasz Wiktorzak
Motion capture session: Mocap.pl
Footballer/dribbler: Łukasz Chwieduk
Footage edition: Coloroffon
Footage online: Jarek Gawroński, Natasza Wróblewska
Footage online coordination: Joanna Myszor

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.