GE — Today’s Future

GE — Today’s Future

GE — Today’s Future

GE — Today’s Future

Client: TBWA\DAN\Shanghai
Brand: General Electric

Client: TBWA\DAN\Shanghai
Brand: General Electric

Client: TBWA\DAN\Shanghai
Brand: General Electric

When TBWA\DAN\Shanghai was working with General Electric (GE) China for a new campaign promoting the company’s technology and how it transforms the lives of ordinary citizens, they turned to Ars Thanea for help with the production of a stunning campaign.

When TBWA\DAN\Shanghai was working with General Electric (GE) China for a new campaign promoting the company’s technology and how it transforms the lives of ordinary citizens, they turned to Ars Thanea for help with the production of a stunning campaign.

When TBWA\DAN\Shanghai was working with General Electric (GE) China for a new campaign promoting the company’s technology and how it transforms the lives of ordinary citizens, they turned to Ars Thanea for help with the production of a stunning campaign.

When TBWA\DAN\Shanghai was working with General Electric (GE) China for a new campaign promoting the company’s technology and how it transforms the lives of ordinary citizens, they turned to Ars Thanea for help with the production of a stunning campaign.

When TBWA\DAN\Shanghai was working with General Electric (GE) China for a new campaign promoting the company’s technology and how it transforms the lives of ordinary citizens, they turned to Ars Thanea for help with the production of a stunning campaign.

AT_GE_todays_feature_IMG_01
AT_GE_todays_feature_IMG_02
AT_GE_todays_feature_IMG_03
AT_GE_todays_feature_IMG_04

As honoring tradition is especially revered in China, TBWA wanted to reference a particular tradition as the foundation for the new campaign. What’s one of the most recognizable Chinese heritage products around? Porcelain, of course, which sparked the initial concept for art-direction. And off we went!

As honoring tradition is especially revered in China, TBWA wanted to reference a particular tradition as the foundation for the new campaign. What’s one of the most recognizable Chinese heritage products around? Porcelain, of course, which sparked the initial concept for art-direction. And off we went!

As honoring tradition is especially revered in China, TBWA wanted to reference a particular tradition as the foundation for the new campaign. What’s one of the most recognizable Chinese heritage products around? Porcelain, of course, which sparked the initial concept for art-direction. And off we went!

As honoring tradition is especially revered in China, TBWA wanted to reference a particular tradition as the foundation for the new campaign. What’s one of the most recognizable Chinese heritage products around? Porcelain, of course, which sparked the initial concept for art-direction. And off we went!

As honoring tradition is especially revered in China, TBWA wanted to reference a particular tradition as the foundation for the new campaign. What’s one of the most recognizable Chinese heritage products around? Porcelain, of course, which sparked the initial concept for art-direction. And off we went!

We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. Once these initial backdrops were complete, 3D renders were created in-house and composited with object photography shot in Warsaw to achieve a uniquely “porcelain-like” effect.

We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. Once these initial backdrops were complete, 3D renders were created in-house and composited with object photography shot in Warsaw to achieve a uniquely “porcelain-like” effect.

We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. Once these initial backdrops were complete, 3D renders were created in-house and composited with object photography shot in Warsaw to achieve a uniquely “porcelain-like” effect.

We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. Once these initial backdrops were complete, 3D renders were created in-house and composited with object photography shot in Warsaw to achieve a uniquely “porcelain-like” effect.

We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. We started with the traditional landscape art, so popularized in China, with subtle nuances of a pencil next to rich layers of watercolor with shades of blue. Once these initial backdrops were complete, 3D renders were created in-house and composited with object photography shot in Warsaw to achieve a uniquely “porcelain-like” effect.

AT_GE_todays_feature_Proces_IMG_01

Campaign's digital experience featured a General Electric lab as an introduction to four stories about China's ancient discoveries and their relation to GE's newest inventions. The website was divided into four pillars: silk, porcelain, wax and paper. Each 60 seconds animated narrative was made using various styles and artists. 'Paper' by ACNE, 'Silk' and 'Wax' by I Love Dust and 'Porcelain' by yours truly. 

Campaign's digital experience featured a General Electric lab as an introduction to four stories about China's ancient discoveries and their relation to GE's newest inventions. The website was divided into four pillars: silk, porcelain, wax and paper. Each 60 seconds animated narrative was made using various styles and artists. 'Paper' by ACNE, 'Silk' and 'Wax' by I Love Dust and 'Porcelain' by yours truly

Campaign's digital experience featured a General Electric lab as an introduction to four stories about China's ancient discoveries and their relation to GE's newest inventions. The website was divided into four pillars: silk, porcelain, wax and paper. Each 60 seconds animated narrative was made using various styles and artists. 'Paper' by ACNE, 'Silk' and 'Wax' by I Love Dust and 'Porcelain' by yours truly

Campaign's digital experience featured a General Electric lab as an introduction to four stories about China's ancient discoveries and their relation to GE's newest inventions. The website was divided into four pillars: silk, porcelain, wax and paper. Each 60 seconds animated narrative was made using various styles and artists. 'Paper' by ACNE, 'Silk' and 'Wax' by I Love Dust and 'Porcelain' by yours truly. 

Campaign's digital experience featured a General Electric lab as an introduction to four stories about China's ancient discoveries and their relation to GE's newest inventions. The website was divided into four pillars: silk, porcelain, wax and paper. Each 60 seconds animated narrative was made using various styles and artists. 'Paper' by ACNE, 'Silk' and 'Wax' by I Love Dust and 'Porcelain' by yours truly. 

Credits

Credits

Credits

Agency: TBWA\DAN\Shanghai

Group Creative Director: Dwayne Koh
Creative Director: Jimmy Wang
Associate Creative Director: Sherry Shi
Copywriter: HaiYang Yu
Art Director: QiHan
Managing Director: Douglas Lin
Head of Digital: Scarlett Lok
Account Director: Adrain Loo
Planner: Ben Chen
Executive Producer: Allen Chen
Photographer: Michael Warren

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Animation Director: Karol Kołodziński
Production Director: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Piotr Nowacki, Anna Mierzejewska, Daniel Komuda, Piotr Kosiński
3D Animator: Magdalena Stadnicka
Compositing Artist: Karol Kołodziński
Digital Artist: Karol Klonowski
Concept Artists: Krzysztof Rosłan, Michal Lisowski, Patryk Habryn
Designers: Peter Jaworowski, Artur Napierajczyk, Pawel Schedler
Flash Developer: Tomasz Włodarczyk
Music / Sound Design: Jarek Lublin
DOP: Marek Sanak
Film Studio: Graffiti Film

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.