Ford
— Everest 2017

Ford
— Everest 2017

Ford — Everest 2017

Client: GTB Asia Pacific
Brand: Ford

Client: GTB Asia Pacific
Brand: Ford

We worked with GTB Asia Pacific to create a series of Key Visuals to launch FORD Everest in China. We combined photography with 3D technique and retouch. We were responsible for the creation of all the still assets of the campaign

We worked with GTB Asia Pacific to create a series of Key Visuals to launch FORD Everest in China. We combined photography with 3D technique and retouch. We were responsible for the creation of all the still assets of the campaign

We worked with GTB Asia Pacific to create a series of Key Visuals to launch FORD Everest in China. We combined photography with 3D technique and retouch. We were responsible for the creation of all the still assets of the campaign

At_ford_everest_17_kv01
At_ford_everest_17_kv02
At_ford_everest_17_kv03
At_ford_everest_17_kv04
At_ford_everest_17_kv05

Together with GTB Asia Pacific, we created a series of Key Visuals to launch FORD Everest on the Asian market. Our team traveled to China to photograph the natural environment of the vehicle. We followed the agency crew and while the ad was being shot we photographed the scenes in four different locations. This was one of the most demanding parts of the creative journey, as we climbed 4950m above sea level. Back in Warsaw, we worked on the photographs – we created the vehicle in CGI and of course, we retouched the scenes.

Together with GTB Asia Pacific, we created a series of Key Visuals to launch FORD Everest on the Asian market. Our team traveled to China to photograph the natural environment of the vehicle. We followed the agency crew and while the ad was being shot we photographed the scenes in four different locations. This was one of the most demanding parts of the creative journey, as we climbed 4950m above sea level. Back in Warsaw, we worked on the photographs — we created the vehicle in CGI and of course, we retouched the scenes.

Together with GTB Asia Pacific, we created a series of Key Visuals to launch FORD Everest on the Asian market. Our team traveled to China to photograph the natural environment of the vehicle. We followed the agency crew and while the ad was being shot we photographed the scenes in four different locations. This was one of the most demanding parts of the creative journey, as we climbed 4950m above sea level. Back in Warsaw, we worked on the photographs — we created the vehicle in CGI and of course, we retouched the scenes.

“The team at Ars Thanea are some of the best in the business at turning unreal, into real. Also a fantastic bunch of people to work with.”

“The team at Ars Thanea are some of the best in the business at turning the unreal, into real. Also a fantastic bunch of people to work with.”

“The team at Ars Thanea are some of the best in the business at turning unreal, into real. Also a fantastic bunch of people to work with.”

Kevin Pereira, Chief Creative Officer Asia Pacific at GTB Asia Pacific

Credits

 Credits

Agency: GTB Asia Pacific

Chief Creative Officer Asia Pacific: Kevin Pereira 
Associate Creative Director Asia Pacific: Nando Correa
Associate Creative Director Asia Pacific: Khlauss Feldhaus
Creative Art Director Asia Pacific: Jason Wee 
Group Account Director Asia Pacific: Christian Boe
Senior Account Director Asia Pacific: Vivian Wang
Senior Account Manager Asia Pacific: Veronica Albuerme
Executive Producer Asia Pacific: Pearl Tan
Producer Asia Pacific: Lesley Tse

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Production Lead: Marta Król
Producer: Michał Zieliński
Art Director: Marcin Kowalski
Photographer: Szymon Świętochowski
Concept Artist: Michał Urbański
Digital Artists: Maciej Mizer, Marcin Kowalski, Piotr Frączkowski, 
Łukasz Wiktorzak, Dominik Laurysiewicz, Tomasz Chrabołowski
3D Lead Artist: Łukasz Skurczyński
Modeling: Ernest Kośka, Paweł Filip
Textures/ShadingLighting/Rendering: Ernest Kośka, Maciej Łypik, Paweł Filip

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.