Discovery Channel
— Thrill of Discovery

Discovery Channel
— Thrill of Discovery

Discovery Channel
— Thrill of Discovery

Client: Discovery Channel

Client: Discovery Channel

Client: Discovery Channel

Client: Discovery Channel

Discovery Networks CEEMEA approached Ars Thanea to create a campaign to promote spring programming in one of their top portfolio brands - Discovery Channel. In the TV show rooster the highlight was put on "Dynamo The Magician", "Bearing Sea Gold Rush" and the new season of "Storm Chasers"

Discovery Networks CEEMEA approached Ars Thanea to create a campaign to promote spring programming in one of their top portfolio brands - Discovery Channel. In the TV show rooster the highlight was put on "Dynamo The Magician", "Bearing Sea Gold Rush" and new season of "Storm Chasers"

Discovery Networks CEEMEA approached Ars Thanea to create a campaign to promote spring programming in one of their top portfolio brands - Discovery Channel. In the TV show rooster the highlight was put on "Dynamo The Magician", "Bearing Sea Gold Rush" and the new season of "Storm Chasers"

Discovery Networks CEEMEA approached Ars Thanea to create a campaign to promote spring programming in one of their top portfolio brands - Discovery Channel. In the TV show rooster the highlight was put on "Dynamo The Magician", "Bearing Sea Gold Rush" and the new season of "Storm Chasers"

Discovery Networks CEEMEA approached Ars Thanea to create a campaign to promote spring programming in one of their top portfolio brands - Discovery Channel. In the TV show rooster the highlight was put on "Dynamo The Magician", "Bearing Sea Gold Rush" and the new season of "Storm Chasers"

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We came up with an idea for a campaign that was based on a very powerful and dynamic visual that merged all three tv shows together to create a Discovery Channel world. The campaign is on air from 14th March 2012 till the end of April and spreads around the regions of Poland, Hungary, Slovakia and the Czech Republic. Communication was spread across internet, press and materials for B2B communication (direct mailing, game, ambient).

We came up with an idea for a campaign that was based on a very powerful and dynamic visual that merged all three tv shows together to create a Discovery Channel world. The campaign is on air from 14th March 2012 till the end of April and spreads around the regions of Poland, Hungary, Slovakia and the Czech Republic. Communication was spread across internet, press and materials for B2B communication (direct mailing, game, ambient).

We came up with an idea for a campaign that was based on a very powerful and dynamic visual that merged all three tv shows together to create a Discovery Channel world. The campaign is on air from 14th March 2012 till the end of April and spreads around the regions of Poland, Hungary, Slovakia and the Czech Republic. Communication was spread across internet, press and materials for B2B communication (direct mailing, game, ambient).

We came up with an idea for a campaign that was based on a very powerful and dynamic visual that merged all three tv shows together to create a Discovery Channel world. The campaign is on air from 14th March 2012 till the end of April and spreads around the regions of Poland, Hungary, Slovakia and the Czech Republic. Communication was spread across internet, press and materials for B2B communication (direct mailing, game, ambient).

We came up with an idea for a campaign that was based on a very powerful and dynamic visual that merged all three tv shows together to create a Discovery Channel world. The campaign is on air from 14th March 2012 till the end of April and spreads around the regions of Poland, Hungary, Slovakia and the Czech Republic. Communication was spread across internet, press and materials for B2B communication (direct mailing, game, ambient).

Feel the thrill of Discovery. More magic Tuesday 10 PM only with "Dynamo. The Magician". During ambient, we promoted television a show where Steven Frayne shows great and modern magic tricks. In our concept, we prepared public space in a very special way. On one day in the cafeteria in the office of N Tv (partner of Discovery Channel in Poland), we made almost whole room upside down. Everything from the floor vanished. Visitors could spot a message from our Client all over the place: "Feel the thrill of Discovery. More magic on Tuesday 10 PM only with "Dynamo. The Magician". All visitors also received a free magic cupcake.

Feel the thrill of Discovery. More magic Tuesday 10 PM only with "Dynamo. The Magician". During ambient, we promoted television a show where Steven Frayne shows great and modern magic tricks. In our concept, we prepared public space in a very special way. On one day in the cafeteria in the office of N Tv (partner of Discovery Channel in Poland), we made almost whole room upside down. Everything from the floor vanished. Visitors could spot a message from our Client all over the place: "Feel the thrill of Discovery. More magic on Tuesday 10 PM only with "Dynamo. The Magician". All visitors also received a free magic cupcake.

Feel the thrill of Discovery. More magic Tuesday 10 PM only with "Dynamo. The Magician". During ambient, we promoted television a show where Steven Frayne shows great and modern magic tricks. In our concept, we prepared public space in a very special way. On one day in the cafeteria in the office of N Tv (partner of Discovery Channel in Poland), we made almost whole room upside down. Everything from the floor vanished. Visitors could spot a message from our Client all over the place: "Feel the thrill of Discovery. More magic on Tuesday 10 PM only with "Dynamo. The Magician". All visitors also received a free magic cupcake.

Feel the thrill of Discovery. More magic Tuesday 10 PM only with "Dynamo. The Magician". During ambient, we promoted television a show where Steven Frayne shows great and modern magic tricks. In our concept, we prepared public space in a very special way. On one day in the cafeteria in the office of N Tv (partner of Discovery Channel in Poland), we made almost whole room upside down. Everything from the floor vanished. Visitors could spot a message from our Client all over the place: "Feel the thrill of Discovery. More magic on Tuesday 10 PM only with "Dynamo. The Magician". All visitors also received a free magic cupcake.

Feel the thrill of Discovery. More magic Tuesday 10 PM only with "Dynamo. The Magician". During ambient, we promoted television a show where Steven Frayne shows great and modern magic tricks. In our concept, we prepared public space in a very special way. On one day in the cafeteria in the office of N Tv (partner of Discovery Channel in Poland), we made almost whole room upside down. Everything from the floor vanished. Visitors could spot a message from our Client all over the place: "Feel the thrill of Discovery. More magic on Tuesday 10 PM only with "Dynamo. The Magician". All visitors also received a free magic cupcake.

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Credits

Credits

Credits

Executive Creative Director: Peter Jaworowski
Art Director: Karol Kolodzinski, Michal Lisowski
Creative Team: Ewelina Skowronska, Robert Antolak
Client Service: Tomasz Szymanski
Production Manager: Marcin Molski
Photographer: Szymon Swietochowski
Photo Session Manager: Bartosz Cerkaski
Retoucher: Piotr Fraczkowski
Concept Artists: Michal Lisowski, Krzysztof Roslan
Lead 3D Artist: Piotr Kolus
3D Artists: Anna Mierzejewska, Daniel Komuda, Piotr Nowacki, Piotr Kosinski
Lead Digital Artist: Karol Kolodzinski
Digital Artists: Pawel Nolbert, Karol Klonowski, Patryk Habryn
Designer: Krzysztof Rejek
Animator: Marcin Gibowski
Flash Developer: Tomasz Wlodarczyk

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

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Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

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© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.