Chemours
— We Are Living Chemistry

Chemours — We Are Living Chemistry

Client: Ogilvy USA
Brand: Chemours
Director: Adam Torczynski

Client: Ogilvy USA
Brand: Chemours
Director: Adam Torczynski

Together with Ogilvy New York, we created a series of branding videos to promote the three of Chemours businesses: Titanium Technologies, Mining Solutions and Fluoroproducts. These videos premiered at the company's inaugural Investor Day in 2017 at the New York Stock Exchange.

Together with Ogilvy New York, we created a series of branding videos to promote the three of Chemours businesses: Titanium Technologies, Mining Solutions and Fluoroproducts. These videos premiered at the company's inaugural Investor Day in 2017 at the New York Stock Exchange.

Together with Ogilvy New York, we created a series of branding videos to promote the three of Chemours businesses: Titanium Technologies, Mining Solutions and Fluoroproducts. These videos premiered at the company's inaugural Investor Day in 2017 at the New York Stock Exchange.

Fluoroproducts

Fluoroproducts

Fluoroproducts

at_chemours_02_frame01
at_chemours_02_frame02
at_chemours_02_frame03
at_chemours_02_frame04

Mining Solutions 

Mining Solutions 

at_chemours_01_frame01
at_chemours_01_frame02
at_chemours_01_frame03
at_chemours_01_frame04

Titanium Technologies

Titanium Technologies

Titanium Technologies

at_chemours_03_frame01
at_chemours_03_frame02
at_chemours_03_frame03
at_chemours_03_frame04

Making of

Making of

These videos were created on table tops and show close up, macro shots of elements that power chemistry for Chemours. Every video is dedicated to different chemistry and its end benefit in a metaphorical way - cooling refrigerants, vibrant color pigments, and gold and silver mining. To emphasize the dynamics of Chemours growing brands, we decided to work with the unpredictable living matter. We used various substances and elements, such as—water, ice, liquid nitrogen, fire, gold molecules and colorful powders.

“I first went to Ars Thanea a few years ago for their CG animation. Their techniques and storytelling are impeccable, crafted and easily on par with any firm in the US. But what has kept me coming back, year after year, client and client, is the way they go beyond CG into new, more breakthrough visual thinking. I didn’t ask them to combine sculpture, Phantom cameras, ferrofluid and motion control, or to animate and shape live-growing plants into time-lapse sculptures. They partner, they listen—and then they take you somewhere new. This is their true value, from concept to execution. They’re your secret weapon. And I love bringing my clients in. The experience is so positive and creatively energizing for the relationship— it always leads to more, great work.”

“I first went to Ars Thanea a few years ago for their CG animation. Their techniques and storytelling are impeccable, crafted and easily on par with any firm in the US. But what has kept me coming back, year after year, client and client, is the way they go beyond CG into new, more breakthrough visual thinking. I didn’t ask them to combine sculpture, Phantom cameras, ferrofluid and motion control, or to animate and shape live-growing plants into time-lapse sculptures. They partner, they listen—and then they take you somewhere new. This is their true value, from concept to execution. They’re your secret weapon. And I love bringing my clients in. The experience is so positive and creatively energizing for the relationship— it always leads to more, great work.”

“I first went to Ars Thanea a few years ago for their CG animation. Their techniques and storytelling are impeccable, crafted and easily on par with any firm in the US. But what has kept me coming back, year after year, client and client, is the way they go beyond CG into new, more breakthrough visual thinking. I didn’t ask them to combine sculpture, Phantom cameras, ferrofluid and motion control, or to animate and shape live-growing plants into time-lapse sculptures. They partner, they listen—and then they take you somewhere new. This is their true value, from concept to execution. They’re your secret weapon. And I love bringing my clients in. The experience is so positive and creatively energizing for the relationship— it always leads to more, great work.”

Mike Hahn, Executive Creative Director at Ogilvy New York

Credits

 Credits

Agency: Ogilvy USA

Associate Creative Director: Tom Greenwood
Associate Creative Director: Joao Paz
Senior Copywriter: Zachary Buckner
Art Director: Hayley Grassetti
Senior Producer: Jessica Fiore

Agency: Ogilvy USA

Associate Creative Director: Tom Greenwood
Associate Creative Director: Joao Paz
Senior Copywriter: Zachary Buckner
Art Director: Hayley Grassetti
Senior Producer: Jessica Fiore

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Director: Adam Torczyński
Art Director: Maciej Mizer
Producer: Marta Król
Previz: Adam Torczyński Piotr Wołoszyński
Concept: Michał Urbański
DOP: Mikołaj Syguda
Edit: Andrzej Kowalski Talent Bank
Grading: Katarzyna Żebrowska - Coloroffon
Online: Jarek Gawroński Coloroffon, Krzysztof Laskowski Coloroffon
Compositing: Łukasz Stolarski
Production Manager: Magdalena Kamińska
Studio: Bites
SFX Supervisor: Jakub Laskus
Producer Bites: Magda Garska
Production Manager Bites: Dominik Orpel
FSX Engineer: Maciej Łukowski
SFX Specialists: Paweł Kwarciak, Rafał Wiśniewski, Łukasz Mergner
Motion Control Operator: Michał Raczyński
Phantom Technician: Bartek Komorowski
Making of: OnlyOnly

We would love to keep you updated

We would love to keep you updated

We would love to keep you updated

New York

225 Broadway, 40th Flr
New York, NY 10007, USA
+1 332 331 8730
newyork@arsthanea.com

Warsaw

ul. Wiertnicza 39A
02-952 Warsaw, Poland
+48 530 000 795
warsaw@arsthanea.com

Inquiries

Marta Krol
Head of Production
+48 530 000 795
marta.krol@arsthanea.com

© 2019 Ars Thanea (SYZYGY Group). All rights reserved. Privacy Policy

© 2018 Ars Thanea (SYZYGY Group).
All rights reserved. Legal Stuff.