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Visa - Go

Image Creation

Get more perks with your Visa card.
More People Go with Visa.

Client(s)
  • TBWA\Chiat\Day Los Angeles
  • Visa
Services
Challenge

TBWA\Chiat Day, Los Angeles came to us to produce key art for Visa's up and running campaign - 'More People Go with Visa'. Since the budget didn't cover dedicated photoshoot, we had to find a solution how to bring the concept to live. With various scenes perspectives and lightning it was really challenging.


Solution

Based on the 'Go' campaign typography we created a full photo-manipulation and matte painting using only stock sources. Whole production process took us 4 weeks from concept phase to final high resolution file..
The main idea was to show all the Visa Go card perks.

Credits

Agency

TBWA\Chiat\Day Los Angeles
Creative Director: Dana Markee
Art Director: Jonathan Granewich
Copywriter: Jenn Hertzig
Art Producer: Anna Willman

Production Studio

Ars Thanea
Design Director / Art Director / Digital Artist: Peter Jaworowski