TBWA\Chiat Day, Los Angeles came to us to produce key art for Visa's up and running campaign - 'More People Go with Visa'. Since the budget didn't cover dedicated photoshoot, we had to find a solution how to bring the concept to live. With various scenes perspectives and lightning it was really challenging.
Based on the 'Go' campaign typography we created a full photo-manipulation and matte painting using only stock sources. Whole production process took us 4 weeks from concept phase to final high resolution file..
The main idea was to show all the Visa Go card perks.
TBWA\Chiat\Day Los Angeles
Creative Director: Dana Markee
Art Director: Jonathan Granewich
Copywriter: Jenn Hertzig
Art Producer: Anna Willman
Design Director / Art Director / Digital Artist: Peter Jaworowski