Publicis QMP from Ireland approached Ars Thanea to create a Key Visual for Tiger Beer. Look and feel of the world/icons had to create a realistic, fantasy world. We had to be intriguing and packed with a mix of modern city life, cultural icons and organic life. All representatives of Tiger and Singapore. The retouching and packshot photography had to be super premium.
To achieve desired effect we combined digital art, digital painting, CGI and photography. To bring everything together and use right camera angle we modeled in 3D and rendered all of the unique parts as well as known cultural icons that had to be used in a final composition.
Design Director: Peter Jaworowski
Art Director: Pawel Nolbert
Digital Artists: Pawel Nolbert, Michal Lisowski, Peter Jaworowski
3D Artists: Piotr Kolus, Marcin Klicki
Photographer: Szymon Swietochowski
Production Manager: Marcin Molski