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PKO Polish Bank
Szymon Majewski

Campaign
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Image Creation

Youth and playful, a new visual style
for one of the oldest Polish brands.

Client(s)
  • DDB Warsaw
  • Grey/Testardo Warsaw
  • PKO BP
Services
Challenge

Begining of February 2011 together with agencies DDB Warsaw & Grey/Testardo Warsaw we are delivering all images for PKO Polish Bank marketing communication in almost all marketing channels. Starting task was to create a new visual for bank's rebranding that would be easily adapted to all advertising forms and in the same be targeted for young people.

Solution

We came up with a solution of digital art/drawing style with loads of fluid, clouds like shapes combined with a photoshoot photography with Szymon Majewski, that could bond every image created for the long term campaign. The style was very well received by people and the campaign continues till that day.

Credits

Production Studio

Ars Thanea
Creative Director: Marek Dorobisz
Digital Artists: Michal Dziekan, Michal Lisowski, Pawel Nolbert
Production Manager: Marcin Molski
Account Supervisor: Tomasz Szymanski