Nvidia – 3D Your PC
Experience more fun in your life with the new
revolutionary product from Nvidia - 3D Vision
graphic card and glasses.
- Nvidia
Client’s headquarters was just about to launch a new product – 3D Vision. The Big Idea behind the campaign was to visualize the claim: "3D in your PC". The challenge was the very short preparation deadline as well as client’s brief to create the most realistic perception of elements coming out of the monitor and evoking emotions through pictures.
Referring to the briefs objectives, the Agency suggested to show how a product works meaning that the picture that is seen comes directly on the person sitting in front of the monitor. Basing on the references, we have created set of six images that combine the most frequent capabilities of a computer: game, film and motion picture. The series was prepared using 3D set-up, photo-manipulation, matte painting and photography.
Credits
Ars Thanea
Design Director: Peter Jaworowski
Digital Artists: Pawel Nolbert, Peter Jaworowski, Karol Kolodzinski, Michal Dziekan, Michal Lisowski
3D Artist: Piotr Kolus
Character Modeler: Marcin Klicki
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