Nike wanted to issue a limited collection for Footlocker chain for the autumn/winter 2010 season. The brief suggested that the collection would be fluorescent.
The Agency started with a shoe colors prototype first, then its design was proposed in line with main objective from the brief. The whole project was created within Photoshop software and Modo, supporting Nike’s brand positioning as a dynamic brand for youngsters, referring the the tradition of the early 90s, and tying it with consumers’ needs today.
Design Director: Peter Jaworowski
Digital Artists: Peter Jaworowski, Karol Kolodzinski
3D Artist: Pawel Wilkos