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The 54th Grammy's
We Are Music

Image Creation

Feel The Music, Feel The Vibe

Client(s)
  • Grammy
  • TBWA\Chiat\Day Los Angeles
Services
Challenge

TBWA\Chiat\Day Los Angeles approached Ars Thanea to create series of images for the 54th Grammy's - We Are Music visual campaign. Hero visual is built around desired golden statue and was used across all media before and during the 54th Grammy Award shows.

Solution

Our team worked hard on the period of more than a month to deliver stunning imagery that would fit the quality of Grammy's. We used a combination of CGI/3D and stock photography as well as various simulation methods and particle systems to achieve magical and full of detail effect.

Credits

Agency

TBWA\Chiat\Day Los Angeles
Creative Directors: Bob Rayburn, Patrick Condo
Associate Creative Directors: Denise Zurilgen
Art Director: Jenn Kutchey
Senior Art Producer: Sabrina Bajaj

Production Studio

Ars Thanea
Executive Creative Director: Peter Jaworowski
Art Director / Lead Digital Artist: Pawel Nolbert
Simulation Artist: Pawel Wilkos
3D Artist: Piotr Kolus
Production Manager: Marcin Molski